What is this “5-second rule”? I didn’t make it up, but I read this a while ago and couldn’t agree more… You have LESS than 5 seconds to turn someone into a Follower once they land on your profile. So…

  There are some BIG changes coming to Instagram soon y’all! Social media is ever-changing, and being a business owner leveraging this platform to market, you need to stay on top of changes and trends in this space. So here…

Last week I was doing mini-mentoring sessions as part of FWE (Forum for Women Entrepreneurs) E-Series downtown Vancouver one afternoon. That meant I was meeting with 6 female business owners for 10 minutes each, to answer any questions they may…

What is Influencer Marketing? Influencer marketing is a form of marketing where you work with someone who has influence over your target market to help promote your brand or product to their audience. Or, according to Huffington Post… “Influencer marketing is…

Social Media is a powerful marketing tool, and it’s highly likely your audience is already there, hanging around, reading and engaging with content you could be providing and using to build a relationship with them. So, let’s find your audience…

We all need inspiration. We need inspiration for our own social media content on an ongoing basis. I gain inspiration from various places including bookstores, magazines and traveling to new locales. But, on the daily, we must find inspiration right…