Influencer Marketing
As social media usage continues to accelerate and social platforms play increasingly larger roles in how people make purchasing decisions, spend their leisure time, communicate, and consume information, influencer marketing is not only the fastest growing but also one of the best advertising channels for brands.
I’ve been on both sides of Influencer Marketing, sourcing and working with influencers for brands as well as being the influencer (I’ve been a mom blogger + influencer for nearly 11 years).
According to Forbes, “companies like Nikon, Mercedes-Benz and even the Super Bowl have reaped the benefits of influencer marketing and reached a bigger audience much to the dismay of other companies that opted for traditional advertising.”
We can consult with you to help you figure out what influencer marketing could do for your business, help you build a plan to do so, and even source and liaise with influencers on your behalf.