There are some BIG changes coming to Instagram soon y’all! Social media is ever-changing, and being a business owner leveraging this platform to market, you need to stay on top of changes and trends in this space. So here you go, the coles-notes version of changes to come …

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NO MORE LIKES COUNT

1. Instagram is beginning to test removing visible LIKES from your posts this week in Canada. You + your followers will not see the number of total likes your post gets, but will still be able to tap to see a list of who liked the post.

NEW PROFILE TYPE: CREATOR

2. Creator Profiles —- Personal, Business, and now Creator. This type of profile is aimed at social media influencers, bloggers and content creators and will include access to in-depth analytics and a desktop tool called Creator Studio.

SHOPPABLE PRODUCT TAGS FOR EVERYONE

3. Anyone can tag shoppable products. That means Influencers or celebrities can tag your product (if you have your shop set up) and their followers can buy the product without ever leaving Instagram!

CREATE YOUR OWN STORIES FILTERS

4. You will be able to create your own Virtual-Reality filters for Stories using AR Studio. Previously only select designers and brands could create their own custom filters.

While this isn’t an exhaustive list of all of the features announced this week, they’re the ones I thought you should know about!

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