Content Marketing - How to Attract Your Ideal Customer

What is Content Marketing and why do you need to be doing it to attract your ideal customer?

ATTRACT YOUR IDEAL CUSTOMER TO YOU

Content marketing is creating valuable, relevant and consistent content on your website and social media channels to attract your ideal audience, and ultimately, the goal is to turn them into your customer.

A SIMPLE CONTENT CREATION SYSTEM

My system for content creation is quick and simple because nobody wants to spend hours every day deciding what to write about and figuring out what to post. You have a business to run!

My system is four steps:

1️⃣ Create your content buckets
2️⃣ Set monthly themes
3️⃣ Create 1 piece of pillar content weekly
4️⃣ Create all of your week’s social media (microcontent) posts from your pillar piece.

GET MY FULL CONTENT PLANNING KIT NOW FOR ONLY $24 AND PLAN YOUR CONTENT FOR A FULL YEAR!

STEP 1. CREATE YOUR CONTENT BUCKETS

“What the heck are content buckets”, you ask?

Well, these are the only topics you’ll write about. They should all be valuable and relevant topics related to your business, that your ideal customer will be interested in, searching for, expect from you, and can connect you to your expertise.

You should have 3-5 different content buckets, (and sometimes less than that). Remember, the riches are in the niches. It’s OKAY to niche down!

I’ll give you some examples:

My content buckets are

Instagram Marketing
Content Marketing
Influencer Marketing
Entrepreneurship

STEP 2. PICK MONTHLY THEMES

Now you’re going to focus on ONE content bucket per month to simplify your content marketing. I’ll show you:

June: Instagram
July: Content Marketing
August: Influencer Marketing
September: Starting a business + Entrepreneurship
October: Instagram (See how I just repeat my 1st content bucket and start over?)

Then I just repeat them over again! This saves time because I’m not having to think up a new theme EVERY single month AND it portrays the expertise I have over and over again, attracting my ideal audience.

So tell me, drop me an email or comment on Instagram … what are your content buckets?